ICICI Bank and its customer vexations April 9, 2009
Posted by arunpurohit in Banking, Big Fight in a small Dog.trackback
A customer requested a final statement of accounts for homeloan 30 days after last EMI debit:
The mail from ICICI customer care :
From: Customer Care [mailto:customercare@icicibank.com]
Sent: Wednesday, April 08, 2009 8:00 PM
To: Ms X
Subject: RE:’ICICICARE=033-604-357′ Regarding Home loan (account number – LBXXX0000XXXXXX\8)
Dear Ms.X,
You will pro-actively receive the Final Income Tax Statement for the financial year 2008-2009 to your communication address in the month of May, 2009.
Sincerely.
Chatur Siyar
Customer Service Officer
ICICI Bank Limited
Now see the response from customer
Dear Mr Chatur Siyar,
It pains to see educated people butchering wonderful words mercilessly. I am peeved to see that you have used the word’ proactive’ in as incongruous manner as possible. Just to refresh, please see the definition
pro·ac·tive or pro-ac·tive
(prō-āk’tĭv) Pronunciation Key
adj. Acting in advance to deal with an expected difficulty; anticipatory: proactive steps to prevent terrorism.
pro·ac’tion n., pro·ac’tive·ly adv., pro·ac’tive·ness, pro’ac·tiv’i·ty n.
As I understand, the opposite of proactive is reactive..
What I understand from proactive is: Sending the final statement before the customer feels a need for it. ( Race Horse)
What I understand from reactive is : Sending the statement when customer demands it. ( Work horse)
What I see worth retribution is : Delayed sending of statement by months even when some one asks ( Washerman’s companion)
Where your response and attitude fits is for you and your organization to judge. 
The last crap I would like to read from you is that for all EMIs we paid through ECS till 10Mar09 ,Some Babu in your organization will take 2 months to sign
Please let me know your thoughts on this.
Now see the response Bank
This scathing mail shook the sleepy Customer care : The result is :
Office of Head Service Quality
We refer to your e-mail of April 10, 2009 addressed to Nodal Officer.
Kindly refer the attached copy of the Final Income Tax Statement for the financial year 2008-2009.
Sincerely,
Customer Service Manager

Hilarious but true.