The Spanish torture – one

You don’t have to project anything on screen”, the words came raining like   parabolic arrows from the minister sitting 20 feet across me.  They hit my forehead and stuck. Just a good vacuum cup of cellphone holder grabs to the windshield of a car, they stayed there holding my senses tightly. I was silenced.  I was watching the bald patch of this tall man as he drowned himself into reading the colored printouts of my deck.  His arrival into the conference room had brought in a death like silence in room which just seconds ago, was as boisterous as a kindergarten class in absence of a teacher.

I came to terms that I was not going to be allowed to talk today. Someone was consuming my work of over a month. I could hear my breaths. The tension in the room was palpable. Every pair of eyes was focused at the minister, raising his right hand to lick his middle and ring finger and then go down to turn the pages of the 12 slide deck.

There are only 2 outcomes as I was meeting a high influence person. An approval or a reprimand.  These were manifesting in my mind as:

  1. Be ready to be told, your work is CRAP”, said the Client manager as I finished my rehearsal before the meeting. “He is opinionated, has an aesthetic sense of his own and doesn’t mince words”.
  2. Your work is good “, he may say.


I was reveling on the later outcome.



He had devoured my work completely in not more than 10 minutes. “I am ready to take the decisions” , the minister rose up to say . “Project the options”. The verdict, the judgment was going to be out.  I would be vanquished or survive the judgment by a person as sharp as Ronaldo in the penalty area …


I rose up..


[To be continued…. ]

मोद्दी आदमी देवता सै


एक्क काळी दास , सारे लोगां ने पकाण लाग रिया था ! सारे लोगां  का  दिमाग दही होंण लाग रिया था।  कुछ लोगां से रया ना गया , तो बात  यूं  चली।

पैली   लुगाई    :  रे  काळी दास  तू माने की तेरा मोद्दी  झूठा सै , लुगाई ने धोखा दे भाग गया ?
काळी दास  :  मानूं , खूब झूट्ठा  सै
२.जा  आदमी :   रे  काळी दास ,   तू जाणे  की तेरा मोद्दी  गुज्जु सेठां का दलाल सै ?
काळी दास  :  जाणू  हूँ
३ जा आदमी  :  काळी दास , तन्ने पता सै  रफाल डील में   मोद्दी २०,०००  करोड़ का घोटालोँ  करयो  सै
काळी दास  :  मानूं  हूँ
चौथा  आदमी :  काळी दास तन्ने  पता  है   मोद्दी  बलात्कारी / ख़ूनी ने  बचाण री पूरी कोशिश करै
काळी दास  :  मानूं  हूँ   करै सै
५वॉ  आदमी :    रे  काळी दास , तू   माने की नोटबंदी  में तेरा धंधा चौपट होया, और GST से तेरा बाज़ा बज ग्या ?
काळी दास  :  मानूं
अब  काळीदास गरम  हो ग्या और  बोल्या , देक्खो , मैं  आपकी पांच बातां माण  गया , आप भी  मेरी एक्क  बात  माणो :       मोद्दी आदमी देवता सै 

Chain of Blame

It was one of the most painful scene for me to shoot. I locked my self in a heated room, I hammered myself heavily, I sweated, I bled, I experienced the biggest pain of my life, I wanted to experience the agony because what I was going to shoot there after was not violence on body but violation of a soul ”  – Shekhar Kapoor on how he prepared to shoot for the rape scene of Bandit Queen


I watched Bandit Queen in 1995 and for days I hated food and also humanity.  I couldnt come to terms with what a woman went through.  Rape in my mind got ensconced as one of the biggest crime humans do.

17 years later, I was horribly agitated in 2012.  Delhi gang rape and the insensitivity shown by Cong govt in handling it got me mad and I couldnt think of anything else for days and weeks. My posts were full of angst.  I am more agitated today and angrier in 2018 because not only the rape of Asifa crossed all limits, it transcended borders of  animalism. It went much uglier than what worst animal would do.  This time, its the Govt which is the rapist, its the govt which is savior of rapist and its the govt and its arms that we need to protect our women and daughters from.  Please see a lyrical deconstruction here

In 2016 alone :  19,675 rapes of minors were reported in India.
93 is average number of rapes reported everyday by women  in India
Between Jyoti Pandey (2012) and Asifa (2018) more than 100,000  rapes have happened.
Did any other rape create such national or international outrage ? NO.
Why doesnt every rape  lead to pandemonium?
 Not every time, the brutality is so unimaginable. Not everytime the govt machinery works overtime to shield the rapists. Not everytime a hot and sharp dagger cuts sharply and reaches your bones. The ugliness of Kathua and Unnao are unprecedented and reflective of Gujarat Godhra  or Naroda Patiya style 
I had earlier averred that 80% of electronic media in India is in NCR and its easy for them to move their OB vans and cover Delhi NCR rapes 24×7 . They ignore rapes in Hindi heartland. This time, it happened in small town and it shook the nation because of citizens raising it up in social web.
Every rape must have been equally ghastly for the woman or girl who endures it. A death of humanity is as much in Delhi as in Kathua/ Unnao , Assam, Bengal or Gujarat wherever it happens.  We all must feel ashamed of it and cry silent tears for our inability to prevent it.  However, a rape in Baliya finds 1 col x 5cm on 5th page of national newspaper and not even a passing reference on electronic media.  People faintly take cognizance and in absence of gory details, the rape just becomes part of another statistic.
First time in 6 yrs the entire nation is peeved and crying on this beastly atrocity. Sorry, the Sanghis/ BJP supporters are hesitant in crying because
a: The victim this time is muslim.
b. Their own soldiers  have been caught with their pants down.
c,. It can likely stop their electoral chariot of success
The  High courts and Supreme court are constantly blasting   Central Govt and especially UP govt of Yogi for total collapse of governance.  Sanghis of all hues  have dragged feet,  obstructed  justice or tried to do it. They tried everything in their might to  not let law take its own course.  This cartoon sums up the major difference and effrontery of current govt.
The PM went recluse with guilt. He couldnt utter word on it for weeks. When we was shamed, goaded and blamed, the PM came up with reluctant crocodile tears full of vague generalism and cliched  tweet which gives no one hope of any specific remedial action.
Crocodile Tears.png
He typically said – Its not his job, its everybody’s job
Why is this case becoming so important ? 
I came to know about this case 10 days ago and learned about the deliberations by Sanghis and their agents to bury this case as if nothing happened and it will be one more statistic. They possibly felt that it was easy as it happened far away from media limelight. They can drown it with their Bhakts creating counter propaganda.
Having sensed their ugliness, I resolved to highlight it with 10 times more ferocity. I didnt cause the wave , I am too small a soldier but within 2 days of my sharing this incident, the fire was all over.
Since BJP with all its organ and in its best interest wanted to drown it, its Bhakts pitched in. The attempts by folks like me to highlight it were seen by Bhakts as an attempt to embarrass their party,  an attack on their Sangh, an assault  on their Heroic butcher of Gujarat, on their peaceful religion, on spoiling their chances in coming elections etc.  Most of their defenses is : The case is being picked up just because the girl is muslim.
They are horribly wrong because if the details came out and the girl were Anuja, the outrage would have still been as massive as Jyoti Pandey’s.   The fact remains that had the girl been Anuja, the entire BJP and Sangh machinery including Bhakts would not have woken up in defense of rapists or opposing the outraged. This stupid interpretation is where the Sanghis have lost the plot.
So started a slugfest of interminably dumb WhatAboutery which I ignored and tolerated like I tolerate flies. Surprisingly, during 2012 gangrape Bhakts didnt do this kind of WhatAboutery of trying to resist outrage.  One such Sanghi Filth who was my relative turned hyper abusive and after a warning I  blocked him forever.  I do not have problems with Hero worship. Only problem is when people worship their idols even when they are wrong.  They should be respecting behaviors not the political positioning
So whether Sanghis want it or not, whether the barbarian Modi likes it or not, whether the hair brained Bhakts want to  deflect attention  or not , whether they do what aboutery or not, whether they spray conspiracy theory or not, This wave is massive. Its rolling, its unstoppable and its gigantic. Its the first time both central and state govts first came in open support of rapists, then tried to obstruct justice and then dragged feet in doing the needful.
Now if the wave is big and its a Tsunami, its going to hit hard. What it hits hard decides whether this Tsunami created a positive or negative outcome.  Since our collective conscience is bleeding today why don’t we use it to strike at the very core of this evil of rape?
How do we do it ?
  1. Lets see the folks who were perpetrators, supportive of obstructing the justice. The root cause or chain of blame travels long and as per my logic goes like  Abductor ->Rapist-> Murderer-> Conniving Police Officers-> Conniving Advocates-> Conniving Bar council of Jammu( Sanghi Affiliate) -> Ministers of BJP in Jammu -> The spiritual fountain head of these criminals i.e RSS -> The agents of RSS in Central Cabinet ( Home Minister) -> The appointee of RSS for leadership i.e PM->President of BJP -> The symbolic appointee of RSS i.e President of India .   Every part of this chain was either willing fully on the side of rapists and murderers or secretly wishing that this wave goes away or totally silent on death of humanity. Each one is culpable.
  2. Name and shame the women in governance who have been silent supporters of these rapists and murderers.  ( Sushma Swaraj, Smriti Irani, Nirmala Sitharaman, Meenakshi Lehi ). The conscience of these women was dead. While they were posting useless inauguration or tamaasha photos and tweets, they were behaving as if nothing happened.
  3. Amend the juvenile law to award adult sentences for adult crimes like rape, sodomy or murder.  Also legal reform to consider real age as per radio isotope bone testing , not school leaving certificate ( Which are often fake) . The juvenile Afroz slipped through crack in Jyoti Pandey case. The criminal juvenile may also slip in Asifa case
  4. As sensible citizens keep the candle of justice alive in this wind till we become a country of NO RAPE..   Jai Bharat

Then they wake up

First they deny‬ it
‪Then they huddle to save rapists‬

Then they cry Congi conspiracy ‬
‪Then they sing WhatAboutFuckery‬

Then they get shamed.‬
‪Then they get shit slammed

‬Then they get consumed by outrage‬
‪Then the courts  fuck them‬

Then they get in stony silence
‪Then their pooches turn verbally violent

‪Then they  fear sliding votebank
‪Then they are scared of losing power.

‪Then they open their smelly mouths‬
‪Then they shed their crocodile tears,

‪Then they say our folks were misled‬
‪Then they make their beasts resign

Then they tweet their fake empathy‬
‪Then they fart ugly  generalism‬

‪Then they open their jumla stock‬
‪Then they say its Everyone’s job(!!!)



3 reasons why you should be ashamed of wasting your sympathy on Salman ?

In the night of 28 Sep 2002, Salman was drunk, late in the night, he was speeding his Toyota land cruiser.   His car went on pavement in Bandra and crashed into a bakery. There were 4 men inside it.  1 man died on spot, 3 sustained severe injuries or disabilities for life.  Salman tried to run away, the men brandishing rods and sticks wanted to kill him but he was allowed to escape by a local. He caught and arrested after 12 hrs and the alcohol in his breath even then was higher than permissible limit. He  could wriggle out of prosecution in the homicide case by

  1. Paying huge amount of money to the witnesses who change their testimony and statements. // Approx cost 20 crores
  2. He paid huge money to survivors of the dead so that do not push for pursuing the case further // Approx cost 30-50 crores
  3. Paid crores to his personal driver Ashok Brahma Dev Singh who took the blame for crores and claimed that it was him not Salman who killed the sleeping men. // Approx cost 50-100 crores

Incidentally, Salman didn’t even have a license so the crime was bigger but having used is financial muscle, the wolf got acquitted by court. Its said the night after the accident, Arbaaz Khan tried to go to car and take back the expensive music system which was still there in the car. So with 500+ crores riding on him 100 -150 crores was a small price to buy justice


Abuse of Aishwarya

That was a time, Salman was on a peak. He was voted #4 on world’s most good looking men.  On a TV show, Aishwarya almost professed her growing love for him. From there on, the abuse in relationship started. Aishwarya was suffering this beast . There was verbal abuse. It was reported that he was physically abusive also and often Aishwarya used to report for shooting with bruises all over her body . She decided that the animal was not worthy of her love and came out of it. Aishwarya’s parent filed police FIR against Salman but little happened to put him behind bars.


Black buck

thequint2017-0136bfd073-70f3-4628-8874-935fb3ffdb4csalman black buck hit

Since law could not catch up with him on most cases, Salman got emboldened of  his money and clout.  He thought he can do whatever he wants  and  while in Jodhpur decided to go on hunting  though its illegal in India. After killing the poor deer, he almost got away by bribing the postmortem guys who gave a wrong report that the hole in the body of deer was done after death. Only the 2nd post mortem nailed the lie and his subsequent prosecution..

The aftermath :

The guilty conscience of Salman told him that he can avoid the reach of law only upto a certain limit. He also knew that public sentiments and outcry often has influence on judges. He started his paakhand( sham) of being a humanitarian and a messiah of poor.

So started small charities of paying for treatment of poor or adoption to wash his sins. These were pushed by his paid media to paint human side of the wolf. The wolf also tried to get on to good side of another wolf Modi by supporting his Gujarat campaigns. From Modi, he learnt the art of fooling the foolable fools and also doing a crime and getting away by eliminating the evidences.Sallu Modi.png

These lessons worked . You can see most foolable fools are pouring sympathies for him in social media.

I am ashamed that many such foolable fools are part of my friends, family and colleagues.

The Impact :

The escapades of this disgusting beast led to erosion of credibility of the justice system in India. Most people believed that if you have enough money and proximity to a wolf like Modi you can get away with any crime. This fatalism bodes very bad for any free nation. It tells the poor and less powerful that rich and poweful keep judiciary in their back pocket

Whats my take

The following:

  1. The influence of money, political support and public sympathy on justice is significant
  2. Now that the prosecution has found him guilty beyond doubt, strictest possible should be doled out.
  3. There has been enough delay in reigning in the beast and now that he has been tamed, all further appeal for bail or higher courts should be done within say 2-3 months and he be consigned to JAIL preferably with Asaram 😉
  4. A horrible example should be made out of such scums and criminals
  5. Convey to everybody that no one can take rule of law in the back pocket, not even ugly prime minister’s favorite star.


If you have read this far, spread the word.  To the rectums/ignoramuses putting posts supporting this beast, tell them the truth. Encourage them to be a responsible sensitive citizen and not a Bollywood star stuck asshole. Its very difficult for low salary, low motivation govt attorneys to nail and prosecute criminals like Salman, Sanjay Dutt, Amit Shah or Modi. When in rare cases they are able to achieve this improbable, celebrate it, feel good that law is still alive and active in this beautiful country.

Fortune at the top of the pyramid

I should make a product a lot of people will use, or better still, everyone will use “, answered the would be Entrepreneur.   This got me thinking and wondering.

As a person starting up , should you go broad or go narrow ?

When you are trying to please all, are you able to please all or disappoint all?

The biggest fortunes on earth have been made by people selling to top of pyramid or bottom ?

Apple, the most successful company ( Market cap U$ 826 Bn on 13 Feb 18)  is selling to 0.1% of top population  or to the bottom ?

Those frying Pakodas which serve the bottom 10% of population, are they likely to grow BIG?

Is Nike which makes shoes for the richest on top of pyramid  a more successful company or a Sri leather creating cheap footwear for masses at the bottom?

Its often misguiding to look at Facebook and say, here is one example where a product has been made for all. However, if you dig into history, you find that even Facebook was built only for Harvard campus male students at inception to let them ogle and lech at pretty faces  of girls on campus.


What are the challenges of starting up and looking for a large, diverse audience in the beginning  ?

  • Heterogeneous acceptance : For the same need, different humans have different quality, shape, color, experience, price at which people will accept
  • Very low HCF for positioning :  Different positioning of product appeal to different people and its impossible to create a  marketing message which appeals universally at start to everyone.
  • Huge customer acquisition cost and low profits:  When you are aiming wide, the messaging needs to travel very very wide and there is huge cost to just reaching an audience. Then comes the cardinal law that a normal user must hear good things about your product/ service from 7 different sources before she decides to give your service a try.  Its impossible to have a high NPS ( Net Promoter Score) in early stages. Being a mass product, the margins have to be kept low.

These principles can be well understood if you look at the philanthropic cause Ratan Tata took up to make Nano.  He target the bottom of pyramid, kept the margins low, thought a multitude of people will pick up this car for various reasons and did multiple bets on it ( Singoor, Gandhi nagar, integrated plant etc) .

Think about this. When a product backed by enormous financial muscle of Tata, despite a large market failed Nano as a product,  how far can a  mass aimed product from an entrepreneur travel?

So what should an entrepreneur do ?

Who am I to sermon the brilliant ?  Andrew Chen , the early investor of Facebook had once shared a hack.  If you are creating a digital product, do just this one thing :

a) Create a Google Adwords account and  run a search keyword tool. Now,  try to find the search volume using sentences normal people use to find your offering in the geography you are targeting.

If  ( Search volume is < Few millions )

Either the need for your offering doesnt exist or its too small to make your business viable.

One of the  better strategy is to look at a niche but rich homogeneous segment who are in a state of dislocation/ disturbance and are concentrated in one physical or digital location. Examples : New mothers in Grade X hospital, Fresh batch of students at College, Tourists arriving in peak season, Youth flocking to Game of Thrones 😉


What are the exceptions to this hypothesis where people targeting at bottom through fair means have survived and won the startup battle ?

Pied pipers on social media

Months before  DeModiapa (Demonetization) happened, I had written an article on Nibor Doohs ( Robin hood spelled reverse).  This post dealt with how the crooks actually rob the poor and reward the riches while fooling the poor.

While we do have deal with such political scoundrels and fraudsters, there is another class of people we deal with in position of eminence due to ancestral inheritance. We all know instances like is Rahul Ghandi , other such vermins like  Jay Shah, Jyotiraditya, Tejaswi Yadav, or Abhishek Bachchan.   These folks are often into prosperity by parental influence or by collusion with wicked politicians. Many a times, their endeavors are ill intentioned to drive the honest but stupid rats down the cliff just like a Pied piper.


For those who have not read Pied piper,  he was fictional hypnotic musician  hired by mayor of in Hamlin to cure the city of pestilent rats. He plays a flute tune which hypnotizes all the rats to follow him. He goes to the cliff and then drives the rats down in the sea to drowns and die.   Well, that was for a good human cause

Lets look at a Pied piper who drives innocent people to sea.  A scion from a business family, the Mahindras.  Sri Anand Mahindra, the Pied piper has approx 6 million twitter followers. Here is a tweet from him


Why am I calling him a Pied piper ?

Because, there are 2 interesting things in his tweet

  1.  Dancing on the pronouncement by a fraud and cheater organization named Moody’s  :  Why do I find it stupid ?   Moody’s is know to sell ratings for money. They have been penalized my European courts for lack of ethics and giving ratings on bribe. Please read this wikipedia article on various cases against them. Also read how Moody’s cheat and fraud ratings led to housing meltdown in USA here.
  2. Calling Bank Recapitalization as a reform :   This is a real case of sycophancy and misinformation combined. Lets decode what Banking recapitalization of 2.13 lakh crore of PSU banks meant.

PSU banks are managed by Govt appointees and on most occasions have money of people who are poor. This is because private banks do not go to villages and remote areas where they are not financially viable.  Once these banks amass money , political pressure makes the managers of these banks give large and often collateral free or risky loans to folks like,  and also to fraud business groups like   , Adani etc.

Why do the politicians pressurize bank manager ? 

Because these business folks either fund their election campaigns giving them black money or their luxury trips. No, the political parties like BJP are not expected to reveal their donors and the amount they get from them . No Aadhar or cashless transactions for their incomes.

Folks like Gadkari go to France and enjoy the luxury Yachts of Essar  folks. Anil ambani travels in Modi jets to click fraud Rafale deals..

What if the bank manager do not yield ?

They are transferred from their current postings in Bombay/Delhi to forsaken places Jhabuwa, Jhaad gram or Baliya where their wives may likely get raped or their children abducted.  Which Bank manager has the guts to offend these politicians ? Their replacement who come, comply and sanction loans.

Is it always political pressure ? 

Not always. Most of the PSU bank managers are corrupt and under a quid pro quo ( Mutual benefit or commission)  disburse bad loans to businesses.

What happens when these loans go bad ? 

These banks suffer losses, they have the NPAs ( Non performing assets as loans) , the losses shoot up. This affects their balance sheet. Their share prices go abysmally low. Their working capital dries up. They go down on verge of death or closure.  They need lakhs of Crores just to be alive.

What did Modi and Jaitley do in bank recapitalization? 

They took 2.13 lakh crores from our money i,e public exchequer ( All the TDS, GST, income tax, Excise and Service tax we and poor people pay).  They paid it to the banks as recapitalization.

This in net means :  Poor and middle class were robbed in 100s and 1000s and the corrupt PSU managers and cheater industrialists got reewarded in lakhs and crores. This is a deadly scandal running in lakhs of crores.

So, on the basis of this logic ,

Why do you think Pied piper Anand Mahindra is calling fraud by Modi,  i.e bank recapitalization as REFORM !!!!  ? 

 Please leave your views in comments