2 years ago when I was beginning to raise fund for my startup, I met a person who was christened Einstein in Bombay. We had 2 hour long discussion with him and told him how we had thought through various scenarios on how WiC can work. Having heard all aspects, he had said – “ Consumers may love this but most of the sellers are going to badly HATE WiC “
On my way back from filmcity Noida, I decided to meet some mobile and gadget sellers near sector 18 Noida. I walked into a store and decided to speak to an owner. Having explained the concept to him, I asked whats his feedback on a service like WiC is ? He said- this is not for people like us. Customers using this will just run away from us. I was curious why should they, if you give good prices to them ? Pat came the reply from a his smart assistant – “ Hum customer ki boady language dekh ke price bolte hain, Yeh naa chaley yahaan ( We quote the price of products seeing the body language of the customer, this wont work here ) “
I came out of the store thinking about the word ‘body language ‘. What kind of body language is required for getting the lowest price from a seller in Delhi ? What kind of body language if you display will lead you to pay maximum possible price ? Is body language really that important ? If a person doesn’t have a body language of a Delhiite, is he liable to pay the worst price ? Is there some way to help people with not so great body language? Will she be able to pay reasonable prices ? Will a normal person armed with better information about the price have a better body language ?
Now , I am realizing why some sellers are really going to hate WiC 😉